Top 20 Benefits Of Paying Franchise Business Fee

Fabrico – India’s largest dry clean and laundry chain. We have built a robust franchise network spanning 100+ cities across the country. In the process of establishing over 1000+ stores in various demographics, we’ve encountered people with diverse perspectives. However, a common question that arises is whether it's worth paying the franchise fee. Many are interested in a Fabrico franchise but are unsure about the value of the franchise fee. To help, I’m sharing the top 20 benefits of paying the franchise business fee.

Identification of the right store & location

The first step in setting up a laundry business is finding the ideal location and shop. Identifying the right store requires significant effort and research. When you partner with Fabrico, you can rest assured that this crucial task is taken care of. Our team will visit the identified markets in your area, conducting thorough research to shortlist 4-5 stores in the best possible locations. For instance, if you want to operate in Lower Parel, Mumbai, our team will inspect the area, considering factors like population, demographics, and market competition. Based on these insights, we’ll recommend 4-5 stores that are most likely to drive maximum business for you. You can then choose the one that best suits your needs to start your store.

Lease and rent agreement negotiation

Complete Project management

Setting up a laundry store involves numerous big and small activities. At Fabrico, our team has meticulously designed a project charter consisting of 256+ such tasks to ensure a smooth launch of your store. Some of the crucial activities in our project charter include:

• Franchise agreement
• Territory marking
• Sending onboarding emails
• GST confirmation
• Configuring bank details
• Specifying layout & material
• Revenue planning
• Finalizing gas-based dryer specifications
• Recruiting and training manpower
• Machinery installation
• Creating a dry-run checklist
• Maintaining a CRM cycle

Store designing

Every store should be designed with optimal use of available space in mind. At Fabrico, our in-house team of architects provides tailored layouts for each franchise business store, including:

• Electrical layout
• Civil layout
• Mechanical layout
• Plumbing layout
• Vastu layout Our architectural team can also work according to your specific requirements. You will receive a 3D design of your store before construction begins, giving you a clear idea of the look and feel of your future store. We are committed to ensuring the best-in-class store design for you.
  
  

Supervision Of Contractual Work

We maintain close oversight of your store's construction process. All workers, including electricians, plumbers, and carpenters, operate under a contractor. Our project team conducts daily and weekly supervision of the contractor through pictures, voice, and video calls. This meticulous oversight ensures that everything stays on track, allowing for the timely launch of your store without delays. At Fabrico, we prioritize consistent supervision to guarantee that your store is built to the highest standards and ready for operation on the agreed-upon date.

Machinery Purchase & Installation

Machinery is essential for dry cleaning and laundry stores, often accounting for 50-60% of the total business cost. Finding suitable machinery and managing sales, service, installation, and after-sales support can be challenging. However, with Fabrico, you don’t need to worry about any of these aspects. We have established global partnerships with leading international machinery brands for sales, service, installation, after-sales support, and AMCs. You will have access to top-notch machines from renowned brands such as Electrolux, LG, and Alliance. Our qualified engineers will assist you with the installation, operation, service, and maintenance of the machinery, ensuring smooth and efficient operations. At Fabrico, we handle these processes to ensure that our partners can focus on running their business seamlessly.

Manpower Recruitment

One of the most critical aspects of operating any business is hiring the right manpower. It may seem straightforward, but finding efficient and suitable employees can be challenging. When you partner with Fabrico, you don’t have to worry about this aspect. For your franchise business, you’ll need three key types of employees: a Store Manager, Washermen, and Delivery Personnel (Runners). We handle the recruitment process for these positions, ensuring you get the most qualified candidates for your store. This allows you to focus on running your business while we take care of assembling a capable and effective team.

Staff Training & Certification

After recruiting staff, it's essential to train them effectively to ensure they perform optimally in your store. At Fabrico, we offer comprehensive training programs designed to prepare your team for success. Our rigorous 21-day training program for washermen covers a wide range of topics, including machine operation, garment care instructions, fabric treatment, stain removal, and more. While training delivery personnel is straightforward, washermen require in-depth instruction to handle various tasks proficiently. In addition to training, we provide certification to all staff members, validating their qualifications and readiness to perform their roles. This training and certification process ensures that your employees deliver top-notch dry cleaning and laundry services, fostering customer satisfaction and repeat business.

Live Demo & Dry-Run

After setting up your store and hiring staff, we conduct comprehensive dry runs to ensure a smooth operation. A dry run is essentially a demonstration where our Territory Support Manager (TSM) operates your Fabrico store to train and supervise your team. The goal is to familiarize your staff with the correct procedures for running a dry cleaning and laundry store effectively.

During the dry run, we cover essential operational activities, including:

• Pick-up & Delivery: Demonstrating efficient customer service.

• Order Creation: Using the CRM system to manage orders.

• Stain Treatment: Proper techniques for different types of stains.

• Machine Operation: Hands-on training with laundry machines.

• Ironing and Packing: Ensuring garments are processed and packaged correctly.

• CRM Data Analysis: Reviewing data to optimize operations.
  

Our TSM will oversee these processes for 2-5 days, gradually transitioning tasks to your staff while providing guidance on areas for improvement. Once our TSM confirms that your store can handle the expected order volume efficiently, we proceed to the next steps, ensuring your laundry franchise is fully prepared for successful operations

Pre-Launch Promotion

When launching your new venture, sharing the news and promoting your business effectively is crucial. At Fabrico, we support you in this process by providing a range of creative images and videos. These assets are designed to help you showcase your new store and engage your audience. You can request specific images and videos from our collection, which can be shared with friends, family, and your local community. Additionally, these materials are perfect for use on social media platforms such as Facebook, Instagram, LinkedIn, and Twitter. This comprehensive support ensures that you have high-quality promotional content without the hassle of creating it yourself. Partnering with Fabrico means you benefit from our ready-to-use marketing resources, making your franchise launch both smooth and impactful.

In-shop And Out-Shop Branding

To ensure that your franchise business attracts customers, it is essential for your store to be visually appealing and prominently visible. Effective branding plays a crucial role in making your store inviting and noticeable from all angles. At Fabrico, we take full responsibility for both in-shop and out-shop branding. Our comprehensive branding services include designing and placing eye-catching elements such as wall graphics, reception logos, ACP boards, glow sign boards, and more. Our dedicated project team meticulously handles every detail to enhance your store's visibility and appeal, thereby boosting walk-in traffic and helping you create a strong first impression. By partnering with us, you benefit from strategic branding efforts that make your store stand out and attract more customers.

Finance Integration For Franchise Business

At Fabrico, we facilitate seamless finance integration for our franchise partners to streamline online transactions. Our dedicated team handles the integration of your bank account with popular payment gateways such as Paytm, BharatPe, and others. This integration simplifies the payment process for customers, making it easier for them to place online orders. By offering convenient online services, your franchise stands out from local dry cleaners and dhobis. With online shopping in India projected to reach 220 billion transactions by 2024 we ensure your business capitalizes on this growing trend, enhancing customer satisfaction and boosting your store’s success.

Price Benchmarking

Before launching your franchise store, establishing the right pricing for laundry and dry cleaning services is crucial. This involves detailed research and analysis of the local market. At Fabrico, we take care of this for you. Our marketing team conducts in-depth price benchmarking to ensure competitive pricing for your franchise. We analyze the pricing strategies of local competitors and use advanced algorithms to determine the optimal price points. This helps us set a pricing structure that balances competitiveness and profitability. You benefit from our expertise in setting prices that attract customers without compromising on margins. With Fabrico, you get a well-researched pricing strategy, ensuring your franchise remains competitive and profitable in the market.

Detailed Induction on Franchise Business

To run a successful laundry franchise, understanding the nuances of the business is essential. At Fabrico, we facilitate this with a personalized induction session led by Mr. Bhupendra Singh, our Co-Founder and an industry veteran.

• Basic Principles of the Laundry Business: Gain insights into the fundamentals of running a laundry service.

• Operating a Laundry Franchise: Learn how to efficiently manage and operate your franchise.

• Key Focus Areas for Long-Term Success: Understand the critical elements for maintaining business viability.

• Achieving Financial Success: Discover effective strategies for financial growth and sustainability.
  

This induction session equips you with the knowledge and confidence needed to successfully launch and manage your franchise, ensuring you are well-prepared to thrive in the laundry industry.

Unique Google Business Identity

In today’s digital age, having an online presence is crucial for business growth. At Fabrico, we recognize the importance of this and ensure that every franchise benefits from a unique Google business identity. With over 1000 stores, each franchise has its dedicated Google business listing. This means that when potential customers search for laundry near me or dry cleaners near me in your area, your store will appear prominently in the search results. This strategic online presence increases your visibility and attracts more customer leads through Google, giving your franchise a significant advantage and driving growth in your local market.

CRM Configuration And Training

Managing a business efficiently increasingly relies on advanced technology, but this often comes with significant investment costs. At Fabrico, we provide our franchise partners with cutting-edge technology solutions without requiring additional investments.

Our goal is to reach every household in India, which drives our heavy investment in technology. We have developed a robust CRM system that streamlines all aspects of business operations, from customer management and order processing to payment acceptance and delivery tracking.

By partnering with Fabrico, you benefit from our state-of-the-art CRM system and receive comprehensive training for your staff. This ensures that you can efficiently manage your franchise with minimal hassle, leveraging technology to enhance customer engagement and operational efficiency.

Mobile App For Customers

People increasingly prefer services that come to their doorstep with just a click. At Fabrico, we understand this shift in consumer behavior, which is why we've developed a user-friendly mobile app to meet these needs. Our mobile app allows customers across India to easily place and track their dry cleaning and laundry orders, providing a seamless service experience. This app not only enhances convenience for customers but also gives our franchise partners a competitive edge over local dry cleaners. When you join the Fabrico network, your store will be integrated into our app system. This means customers in your territory can find and use your services through our app, reflecting your business as an authorized Fabrico franchise partner.

Mobile App For Delivery Executives

In addition to our customer Mobile App Fabrico also provides a specialized mobile app for our delivery executives, or runners. This app streamlines order management and enhances operational efficiency. Each delivery executive is assigned a unique identity within the app, allowing them to record and manage orders seamlessly. They can input and track order details in real-time, ensuring that no important information is overlooked. This minimizes errors and enhances the overall customer experience by ensuring accurate and timely service.

Centralized Call Centre

Fabrico provides comprehensive customer support for all its franchise partners through our centralized call center. Whenever a prospective customer calls from your territory, we promptly provide them with the correct Google address for your store, ensuring they can easily find you. Our call center also plays a crucial role in addressing customer complaints and issues. We meticulously record each complaint and work towards swift and effective resolutions. This commitment to exceptional customer service ensures high levels of satisfaction and reinforces why Fabrico stands out as a premier laundry franchise opportunity.

Partner Help Desk

Every business encounters operational challenges, but partnering with Fabrico simplifies overcoming these hurdles. As a franchisee, you'll benefit from our efficient ticketing system designed to address and resolve issues quickly. Once you join us, you'll be integrated into our ticketing system, allowing you to submit tickets for both minor and major concerns. Our team is dedicated to providing prompt and effective solutions, ensuring you never feel stuck while managing your laundry franchise. With Fabrico, you can confidently move forward with your franchise business, knowing you have robust support at every step.

Key Takeaway

I’ve detailed the top 20 activities that Fabrico undertakes to ensure the success of our franchise partners. These crucial steps lay a solid foundation for your business, including finding an ideal location, setting up a well-designed store, equipping it with top-tier machinery, and providing comprehensive staff training. With Fabrico's support, you’ll have access to cutting-edge technology and ongoing assistance, making it easier for you to run a successful franchise. The nominal franchise fee we charge covers all these essential services, ensuring that once you’re up and running, your store will operate smoothly with minimal additional effort from you. Even if you’re new to the business, partnering with Fabrico will empower you to succeed as an entrepreneur.

Conclusion

Investing in a franchise, such as Fabrico Laundry , offers a compelling opportunity for entrepreneurs seeking a proven business model with strong brand support. By understanding the financial considerations, advantages, and suitability factors, you can make an informed decision about whether a franchise is a good investment for you. With its established success, innovative practices, and comprehensive support, Fabrico represents a promising option for those looking to enter the laundry and dry cleaning industry.